Privacy Policy

1. Introduction

Closet Heritage ("we", "us", or "our") respects your privacy. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your personal information when you use the Closet Heritage mobile app and website (the "Service").

2. Data We Collect

Information you provide

• Account information: Name, email address, gender, and authentication data (email/password, Google, or Apple sign-in)
• Profile preferences: Washing frequency and display preferences (e.g., dark mode)
• Clothing photos: Photos you upload of your clothing items
• Avatar photo: A full-body photo used for virtual try-on
• Outfit preferences: Occasion, style vibes, pinned items, and dismissed combinations

Information collected automatically

• Device information: Device model, operating system version, screen size, app version, and language/locale
• Push notification tokens: Used to deliver notifications about completed processing and outfit reminders
• Usage analytics: We collect anonymized usage data such as screens visited, features used (e.g., outfit generation, virtual try-on), and session information to improve the Service. This data is collected via PostHog, a privacy-focused analytics platform.
• Error and crash data: JavaScript exceptions and error logs to help us identify and fix issues
• Session recordings: We may record anonymized screen sessions (with text inputs masked) to understand how users interact with the app and improve the experience. Clothing images are visible in recordings as they are core to the Service.

3. How We Use Your Data

• Wardrobe management: Processing your clothing photos with AI to detect, categorize, tag, and remove backgrounds from clothing items
• Outfit planning: Generating personalized outfit suggestions based on your wardrobe, preferences, and context (occasion, weather, style vibe)
• Virtual try-on: Combining your avatar photo with clothing items to generate visualization images
• Notifications: Sending push notifications about completed photo processing or outfit reminders
• Service improvement: Understanding usage patterns to improve features and fix issues

4. AI Processing

Closet Heritage uses third-party AI services (Google Gemini) to process your photos and generate content. When you upload a clothing photo or use virtual try-on:

• Your images are sent to AI services for processing (detection, tagging, background removal, try-on generation)
• AI processing is performed solely to deliver features to you — your images are not used to train AI models
• Processed results are stored in your personal account and are not shared with other users

5. Data Storage & Security

Your data is stored securely using Supabase (cloud infrastructure) with the following measures:

• All data is encrypted in transit (TLS/SSL)
• Database access is controlled by row-level security policies
• Images are stored in secure cloud storage with access restricted to your account
• Authentication tokens are stored securely on your device

6. Data Sharing

We do not sell your personal data. We only share data in these limited circumstances:

• AI service providers: Images are sent to Google Gemini for processing (subject to Google's data processing terms)
• Infrastructure providers: Data is stored on Supabase (cloud hosting) and processed on our backend servers
• Analytics provider: Usage data, session recordings, and error reports are processed by PostHog (US servers) to help us improve the Service. PostHog does not sell your data or use it for advertising.
• Legal requirements: If required by law, regulation, or legal process
• Shared outfits: If you choose to share an outfit via a link, only the outfit details and try-on image (not your avatar or full wardrobe) are visible to anyone with the link

7. Your Rights

You have the right to:

• Access your data: View all your personal information, clothing items, and outfits within the app
• Edit your data: Update your name, gender, avatar, and all clothing item details at any time
• Delete your data: Delete individual items, or delete your entire account (which permanently removes all data including photos, outfits, and your profile)
• Withdraw consent: Revoke location or notification permissions through your device settings at any time

8. Data Retention

We retain your data for as long as your account is active. When you delete your account:

• All personal data, clothing photos, processed images, outfits, and your avatar are permanently deleted
• Deletion is immediate and irreversible
• We may retain anonymized, aggregated data (e.g., total user counts) that cannot be linked back to you

9. Children's Privacy

Closet Heritage is designed for a general audience and is rated 4+ on the App Store and has a content rating on Google Play. We do not knowingly collect personal data from children under 13 without parental consent. If we learn that we have collected data from a child under 13, we will promptly delete it. If you are a parent or guardian and believe your child has provided us with personal data, please contact us.

10. Analytics & Tracking

We use PostHog, a privacy-focused analytics platform, to understand how the app is used and to improve the Service. PostHog collects:

• Usage events (e.g., features used, screens visited)
• Device information (model, OS version, screen size, language)
• Session recordings (a sample of sessions, with text inputs masked for privacy)
• Error and crash reports

We do not use any advertising trackers or cross-app tracking. PostHog data is used solely for product improvement and is not shared with advertisers. Our website may use essential cookies for functionality. The mobile app does not use cookies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the app or by email. The "Last updated" date at the top reflects the most recent revision.

12. Contact Us

If you have questions about this Privacy Policy or how we handle your data, contact us:

• Email: info@closetheritage.com
• WhatsApp: +233 54 903 4076